Pepsi
PepsiCo, headquartered in Purchase, New York, is one of the world's largest food and beverage companies, generating over $86 billion in annual revenue (as of 2023). It owns a vast portfolio of brands and What Media were tasked with working with their flagship brand Pepsi.
The Brief
Commissioned for a festive campaign, What Media managed casting, location hiring, and produced high-quality photography for Digital Out of Home displays, showcased across London throughout the holiday season.
