Muscle Food
Muscle Food wanted to shift customer perception of their offering – from being a go to for cheap lean meat, to a full service meal provider that help customers achieve their health goals.
The Brief
We developed a bank of video creative for use across their website and paid social; optimising key messages, ratios and visuals.
We produced individual pieces of content to showcase each of their products: meal plans, hampers and pots. These were perfect to provide detailed information for each element of their offering for customers looking across the range, and also to use for targeted advertising for customers interested in just one particular element.
More For This Client
The content was used to create 5 x stories ads & 5 x in-feed ads.